Impartner Completes Acquisition of TIE Kinetix's Channel Marketing and Demand Generation Business

Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's most holistic channel management platform with unparalleled breadth and depth to help companies accelerate the performance of their channel.