Emarsys to revolutionize customer engagement strategy for Hashtag You

Hashtag You, the brand builder for next generation direct-to-consumer brands, today announces a partnership with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes. The Emarsys platform will de-silo the data of the 90,000 customers of AVA & MAY, the first brand incubated by Hashtag You, enabling the brand to build loyalty and to provide an integrated omnichannel journey for its consumers.

Hashtag You selected Emarsys as the replacement for a fragmented WooCommerce infrastructure. These systems lacked consistency, with siloed AVA & MAY customer data restricting the effectiveness of offerings like newsletters and the brand’s loyalty program. While CRM has already contributed up to 25% of the company’s revenue, a sophisticated customer data platform (CDP) was required to drive increases in customer retention and customer lifetime value.