Facebook's plan to keep growing bigger

While content companies are pushing to diversify their businesses with subscriptions and licensing, and big tech companies draw on income from hardware sales and software sales and subscriptions, Facebook is sticking with advertising at scale for the foreseeable future. Why it matters: Facebook created its massive business by handing out a free social network and monetizing it through ads. As it expands into other businesses like commerce, payments, and hardware, it's mostly sticking with that formula - convinced that free and ad-supported remains the best route to achieve massive scale and to deliver on its mission of connecting the world.