Social media marketing has evolved in the BFSI category out of compulsion
I'm a financial solutions provider. Not Shah Rukh Khan or Virat Kohli," says Rajat Mehta, president and country head -brand, digital & retail marketing, Yes Bank. It's a fact that all brands on social media must never forget. Khan or Kohli post a picture of their morning stubble and they get engagement rates that put Venezuela's inflation to shame. Mundanity and cute kittens, however, don't produce the same result for a bank or insurer, naturally.