LinkedIn Launches Enhanced Targeting Tools: Just The Facts

LinkedIn introduced a new “segment breakdown” feature to its forecasted results tab. Segment breakdown options include function, seniority, years of experience, company size, industry and interests. Instead of a general overview of the projected audience size, as LinkedIn offered previously, marketers are now able to view estimates of their target audience breakdowns directly via the dashboard as they are creating ads. LinkedIn’s addition of Boolean logic (using “and/or” queries) enables marketers to expand or refine their targeting by combining common profile elements like job function, seniority and industries into a single campaign. LinkedIn produced a video explaining how “or” queries can be used to expand audiences, for example by targeting LinkedIn users with “engineering” in their job titles or with “engineering” in their list of skills. “And” queries, meanwhile, can be used to further narrow an audience, for example by targeting LinkedIn users with “engineering” in their job titles who also have five or more years of experience.