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Analysis of 1.4 million posts reveals Instagram’s engagement to be dwindling since May

July 05, 2019 / Saima Salim

Despite the popular claims, a new study reveals that the overall engagement across Instagram is facing a sharp decline since early May 2019. The report was compiled by Trust Insights, a marketing data and consulting firm that analyzed over 1.4 million Instagram posts by a set of 3600+ brand accounts, published between January and mid-June.  The study defined the engagement rate as the total number of interactions on a post divided by the account’s following at the time of posting.