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Salesforce.com Is Buying Tableau. These Stocks Could be Next.

June 10, 2019 / Connor Smith

Salesforce.com (ticker: CRM) announced Monday that it will buy Tableau Software (DATA) for about $15.7 billion in stock. That got investors wondering: Which data analytics firms could be next? CitiGroup laid that out in a note to clients. Here are the companies its researchers think could be the next targets. Alteryx (AYX). According to CitiGroup, the Irvine, Calif.-based computer software company is a high strategic fit for both IBM (IBM) and Microsoft (MSFT). For IBM, the researchers said Alteryx “checks a lot of boxes” and could provide IBM with developers and end users to attract people to IBM/Watson’s analytics products. Alteryx also has synergies with Microsofts’s analytics offerings and could attract developer’s to its Azure cloud-computing service.