Ad Fund Requirements: Time To Revise Your Franchise Agreement?
June 10, 2019 / Kay Ainsley
During his keynote address at this year's IFA Convention, Gary Vaynerchuk polled the audience to see how many people spent the majority of their TV viewing time watching network and cable television vs. streaming video online. To the surprise of many, the majority of hands went up for streaming video. The franchise community is not alone in their viewing preferences. A Pew Research Center survey conducted in August reported that the Internet is closing in on TV as a source of news in the U.S. A generation ago, TV was far and away the dominant news source for Americans, but now the Internet substantially outpaces it as a regular news source for adults younger than 50.