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How to maximise efficiency through paid media?

June 10, 2019 / Catherine Turner

How would you like to streamline the way you plan and buy media, leveraging the best tools in your armoury to make sense of your data mountains in order to better understand and serve your customer? Do you know how your paid media drives on-site behaviour? How can you improve segmentation and optimisation of your paid search and unify the data that your media and analytics teams use?The webinar Advertising Cloud Skill Builder: Analytics for Advertising Cloud, taking place on Wednesday 12 June aims to help marketers and media buyers spot efficiencies in data usage to improve paid search campaigns at a time when advertisers face an overwhelmingly complex and fragmented landscape with the proliferation of devices and massive amounts of data growing at breakneck speed. But the legacy silos still used in much of media today are in opposition to what practitioners require.They need more intuitive, integrated solutions that cut through the chaos and make sense of the increasing amounts of inf...