The Why and How of Using Motion Graphics for Social Media Marketing

Motion graphics, animated visuals  whatever you call them, images that are brought to life with movement are a proven way of capturing attention on social media.With 65% of people being visual learners, and 90% of the information transmitted to our brains being visual, motion graphics are a sure-fire way of connecting with your audience.For a long time, marketers have turned to video to liven up their online marketing, but more recently, we’ve seen GIFs, slo-mo, and loop sequences going viral across the web.But in an era of long-form content, do these motion graphics still have a place in social marketing?In recent years, various studies have shown that long-form content performs better in SEO terms.Brands are now realizing that in order to maximize discovery, they need to produce high-quality, long-form content, rather than the kind of clickbait marketers once churned out.But this doesn’t mean that motion graphics are inherently useless. It’s not as ifthey’rethe opposite of long-form.According to Merle Driver, the head of animation at Social Chain, a piece of long-form content will likely perform better if it includes motion graphics.Think of it this way  if you were given two identical pieces of long-form content, one with moving elements, supporting graphics and slick transitions, and the other without, which would hold more appeal? And that's not all - according to Wistia, people spend 2.6x longer on webpages that have videos than those that don’t.  Using motion graphics in your social media marketing can also help to drive more traffic to your site  another bonus for your SEO.