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Android Update Impact on European Search Marketing

Google announced changes to Android that may affect it’s search and browser dominance in Europe. Every Android user in Europe will soon be asked to make a choice of what browser and search service the users wishes to use. The update will be rolling out over the coming weeks. It will impact current and new Android device users. It may be useful to follow European user trends. Significant changes may impact how search marketing from PPC to organic search is conducted.