Facebook Expands Ad Archive to All Ads and Pages

Following on from the initial launch of its political ad archive last October, Facebook has this week announced that it will now catalog all ads run by all Pages, not just those with political affiliations. The new listings will be housed in its renamed 'Ads Library' - as explained by Facebook:"We launched the Ad Library - previously called the Ad Archive in the US - to help people learn more about ads related to politics or issues that have run on Facebook or Instagram. The Ad Library offers information about who saw the ad, as well as its spend and impressions, and houses ads for seven years. Today, we’re updating the Ad Library to make it easier to learn about all ads and the Pages that run them." As you can see, the updated Ad Library provides a searchable collection of all of the ads which are running, or have been run, on Facebook and/or Instagram. Enter a name, topic of organization into the search bar and Facebook will provide a list of relevant matches which it can show data for - you then select from the matches and go through to that brand/individual/topic listing. You can also choose a region filter from the top right, and Facebook will use this to highlight regional variants.