How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

In what was the biggest gathering yet for the seventh annual Social Media Marketing World conference in San Diego, the key takeaway was clear - it’s time to put the “social” back into “social media”, on every platform.The trend of top speakers focusing on customer listening and engagement to create the best marketing experience was started at 2017’s event, and grew further at last year’s conference, but hit a crescendo in 2019. The best way to grow your business is to have your customers do it for you," said author and founder of Convince & Convert Jay Baer. He recommends creating “talk triggers” for a business to encourage sharing online and IRL (in real life), focusing on experiences that are “remarkable, repeatable, reasonable [and] relevant.”Casual Fridays founder and CEO Tyler Anderson concurred, urging the audience to “make your customers successful” by “creating sharable experiences.” He added that “ads don’t inspire people to buy - seeing other people using and enjoying the product” is what moves the needle.