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Get Google to Display the Right Publication Date in Search Results

March 12, 2019 / Matt Southern

Google is reminding site owners how to specify which date is displayed next to a web page in search results.In an article where Google explains how dates are determined, the company lets site owners know there are ways to help Google get it right. oogle determines dates using a variety of factors, including:Any prominent date listed on the page itself.Dates provided by the publisher through structured markup.Google stresses that it does not rely on one single factor, it uses a combination of those listed above.However, even when Google determines a date, it might not always get displayed in search results. Google only shows the date of a page when it’s considered particularly relevant to the content.An example would be pages that have time-sensitive content, such as breaking news articles. To help Google to pick the right date, site owners and publishers should:Show a clear date: Show a visible date prominently on the page.Use structured data: Use the datePublished and dateModifi...