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Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

March 11, 2019 / Cision PRnewswire

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience.The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into competitor creative strategies, ad spend and performance across Facebook, display, video, mobile, print and native advertising channels.This partnership is pivotal to Mintel Comperemedia’s success story: evolving to meet client needs, staying ahead of marketing industry changes and providing marketers the tools to make the most informed decisions possible. Shafiq Rajani, Vice President, Mintel Comperemedia said: “From day one, we’ve been ec...