New Report Shows Facebook Usage Dropped for a Second Straight Year in the US

Are you using Facebook as much as you used to?According to the latest Edison Research 'Infinite Dial' report, many people are not, with the data showing that the platform has lost around 15 million active users in the US (or 6% of its active audience) since 2017. Of course, that's not definitive. The Infinite Dial report is based on a survey of around 1,500 Americans, and Facebook itself reports having 242 million total monthly users within the North American region. eMarketer estimates that Facebook lost around 2.1 million users under the age of 25 in 2018, after losing some 2.8 million in the same category in 2017.Facebook's daily active user count in Europe dropped for two consecutive quarters in the last year, before rising again in Q4 - the first time Facebook had seen such declinesA Pew Research study published in September last year found that 42% of Facebook users had reduced their daily activity and engagement on the platform.