UK small businesses failing to capitalise on popularity of mobile commerce

New research shows that UK small businesses are continuing to lose mobile commerce sales by not offering websites that adapt for easy use on smartphones. Mobile blind spot could be costing businesses a slice of £25 billion in mobile spending in 2019.Mobile commerce (customers using smartphones and tablet devices to shop online) is growing rapidly. Many retailers, small businesses as well as international enterprises, are now thinking ‘mobile first’ for all of their online activity. PayPal’s mobile commerce research reveals that 42% of people are buying via their mobile phone at least once a week. This rises to 65% for consumers age 25 – 34. However, only 17% offer websites designed for these small portable screens. This shows no improvement from last year. A vast gap has also appeared between consumer expectations and what small businesses provide. While 9 out of 10 small businesses with mobile-friendly websites think that they offer customers a good experience, only 4 out of 10 consumers agree.