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Google Estimates Online News Publishers Could See 45% Reduction Rate In Traffic

February 08, 2019 / Laurie Sullivan

The European Union’s proposed Article 11 could have a major affect on the amount of traffic that publishers see on their site directed by Google's search engine. This week Google shared data on a recent test that found publishers could see a 45% reduction in site traffic if the engine needs to remove snippets of text from search results.Article 11, referred to as the tax on links, requires search engines and online news aggregators to pay licensing fees when serving up summaries or snippets of descriptions in query results.