Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

The newly “enhanced” auto inventory ads will allow dealerships to target a much wider audience. Facebook’s original dynamic ads for auto made it possible for dealerships using the Facebook Pixel to target ads based on people who had visited their website. With this latest version of the ad product, retargeting capabilities are now based on user visits to automotive-related sites across the web not just the advertiser’s website. Here’s how the ads work: Let’s say someone is researching and comparing vehicles across several car and dealership sites. Automotive inventory ads allow dealers to upload their car inventory with details such as make, model, year and location. We then automatically generate tailored ads that show the most relevant vehicles to the right audiences,” writes Facebook.