Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit

Facebook  has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers.It plans to launch a dedicated scam ad report button in the UK, slated to go live in around three months’ time, as well as set up a specialist, locally-based team to monitor ad reports, keep an eye on scammer trends and generally work on getting celebrity-exploiting scam ads taken down more quickly than its current AI-aided ad review systems have been doing.The new measures were announced in a joint press conference with UK consumer advice personality, Martin Lewis, who launched a defamation lawsuit against Facebook in April, saying the social network giant had failed to stop scammers using his image on scores of ads that aimed to swindle consumers, thereby damaging his reputation.