Amazon is ‘heavily’ taking market share from Google

The first is the approach of using software as a service to brands or advertisers, said Schulte at the Digiday Brand Summit held in Monaco in November 2018. There is an advantage for DSPs. There’s a fixed monthly or yearly fee and fix revenue. The income of the DSP is not linked to the investment they take. The advertisers generate economies of scale. It gets cheaper to use the tech as you spend more. With the commission approach, you don’t. The second approach is a fee that remunerates the auction once. This would mean incentivizing transaction and not by investment taken into the supply chain