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Google Chrome to Expand Ad Blocking Worldwide on July 9th

January 09, 2019 / Matt Southern

Google Chrome is expanding its ad blocking efforts worldwide on July 9, which will affect sites that repeatedly show disruptive ads. In February 2018, Google rolled out an update to Chrome designed to block abusive ad experiences. The initial update only affected sites in North America and Europe. As of July 9, the same ad blocking practices will affect sites in all countries. Google follows the ‘Better Ads Standards’ when determining which websites to filter ads on in Chrome, which was developed by the Coalition for Better Ads. The Better Ads Standards consists of 12 ad experiences that research found to be particularly annoying to users.