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Amazon to Acquire Israel-Based CloudEndure for $250 Million

January 09, 2019 / MarTech Series

Tech Leader Amazon will be buying CloudEndure, a Ramat Gan-based firm for one-fourth of a billion dollars. CloudEndure’s advanced computing capabilities got the attention of the Seattle-based tech behemoth, ultimately, leading to the former’s purchase by the latter. Another critical feature of CloudEndure’s product is lightning-fast data transfer from a physical on-premise server to the Cloud. So far, Amazon through its Amazon Web Services has left other Cloud service providers far behind. The company has a staggering market share of 52% as against Microsoft (13%), Alibaba (5%) and Google (3%). Clearly, if Amazon wants to maintain this lead it has to be constantly on the lookout for newer acquisitions that keep adding to the size of this already established technological giant. Moreover, to keep their customers happy, Amazon also needs seamless data handling, which CloudEndure conveniently manages for them.