Facebook adds new reporting for Click-to-WhatsApp ads

Facebook’s Click-to-WhatsApp ads offer marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement. Expanding its ad offerings to WhatsApp is a logical next step for Facebook as its News Feed ad inventory continues to become more saturated. With these latest features, marketers will be able to attach specific and objectives to the Clicks-to-WhatsApp ad campaigns further integrating a Facebook-to-WhatsApp engagement strategy.