Pinterest Adds New Shopping Options to Boost eCommerce Potential
Social Media Today | October 17, 2018
In case you hadn't heard, Pinterest is not a social network. That was the statement made by Pinterest CEO Ben Silbermann back in 2016, in since then, the platform has gradually rolled out more and more tools which further align with its mission to become a product discovery and eCommerce engine, a shift that has not only helped distance itself from Facebook in the social space, but has also better defined the app's unique fit in an ever-crowded app market.