Deloitte buys Magnetic Media’s AI platform, bolstering martech offering

Multinational professional services firm Deloitte is buying Magnetic Media’s artificial intelligence platform in a bid to secure a firm grasp on the advertising and marketing technology space. The acquisition of the New-York based martech service signals the “strategic importance” of investing in AI, machine learning and audience data analytics, according to Deloitte. Wrapping the service into its Digital Experiences Services Platform, the deal will offer Deloitte clients more detailed consumer insights and improved data management. According to Scott Mager, leader of Deloitte Digital’s advertising, marketing, and commerce practice, the purchase comes with the consumer expecting comms across multiple channels that are both personalized and have real-time relevancy