Keep a step ahead: embrace new social media platforms for influencer marketing

It’s fair to say we’ve evolved significantly from our 18th-century ancestors, in every possible area of our lives, but when it comes to influencer marketing…? Well, it turns out Wedgewood and the Royals were playing our game long before social media came into the fore. Luckily, we’ve amassed a wealth of experience and knowledge about how to make influencer marketing a success on the platforms that we know and love. From Michelle Phan on Facebook to Lilly Singh on YouTube, brands are really starting to nail influencer campaigns, which is why 65% of marketers are planning to up spending over the next 12 months.