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80% of marketers don’t trust their martech vendors with GDPR compliance

August 02, 2018 / Mark Jones

Approaching three months since the General Data Protection Regulation (GDPR) came into force across Europe, the update remains a lingering pain point for the digital marketing industry, with some pretty hefty fines delivered to companies in breach. Concerns aren’t exactly dampened when there’s no guarantee your own marketing technology vendor isn’t wrestling with compliance themselves and, as found in a new study by Demandbase, more than a few marketers have their doubts over the data handling of third-party vendors. A whopping 80% of marketers, in fact, are concerned match vendors will expose them to GDPR legal risks, with the report shedding new light on which aspects of the regulatory switch-up continue to cause marketers grief post-deadline.