New Report Shows Just How Significant Amazon’s Reach in Ecommerce Is.

The Future Shopper Report from Salmon, a Wunderman Commerce company, surveyed 3,516 U.S. and U.K. consumers who bought something online in the past month to see how they felt about Amazon, digital retail innovations and voice commerce. The report reaffirms how much of a disruption Amazon’s creating in the marketplace even if it’s not the ultimate final-purchase destination for consumers. Amazon isn’t just a shopping destination; it’s also a comparison tool for consumers, as 80 percent of people surveyed said they check Amazon reviews and prices, even if they’re looking at other sites or shopping in-store. And while 51 percent of shoppers will start on Amazon, 46 percent said they could find lower prices elsewhere.