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Facebook's Adding New AR Ads Which Will Enable Users to Virtually Try On Products.

July 11, 2018 / Andrew Hutchinson

Facebook’s looking to take its augmented reality tools to the next stage with a new ad type that will enable users to virtually try on different products, like makeup and sunglasses, direct from their News Feeds. Announced at a holiday marketing event hosted by The Social Network this week, the new tools are essentially an extension of Facebook’s AR tools for Messenger, which they announced at their F8 conference earlier this year.