Mobile Social Set To Overtake Mobile Search In Ad Revenue.
July 05, 2018 / Gavin Malley
Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense. In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from Forrester. That’s thanks to what the research firm is predicting will be a compound annual growth rate (CAGR) of 14.7% from 2017 to 2022. Put another way, mobile will contribute 86% of incremental digital ad spending between 2017 and 2022, Forrester expects. What is driving all this growth? Mobile search and mobile social will continue to represent key drivers -- accounting for 81% of the incremental mobile ad dollars spent between 2017 and 2022. Next year, mobile social is expected to finally overtake mobile search as the largest mobile ad channel in the United States.