Salesforce Connections 2018 – email marketing falls short without these email deliverability tactics

At Salesforce Connections 2018, there was plenty of heady talk on customer experience and its role in the digital enterprise. But for marketing mavens, we keep coming back to delightful practicalities of email, a story I documented in How USA Today put email marketing in their digital fast lane.If we’re going to place a bet on the relevance of email marketing, shouldn’t we also geek out over email deliverability? Two experts who aren’t afraid to delve into the nitty-gritty of deliverability are Salesforce’s Alex Soto, Director of Deliverability and ISP Relations, and Anthony Chiulli, Associate Principal, Deliverability with Salesforce. During an email marketing session on the Salesforce Connections show floor, Soto and Chiulli shared notable tips and trends. We’d best pay attention: email deliverability is a moving target. Yesterday’s tactics aren’t a fit with today’s inbox