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Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships

April 30, 2018 / Amy Gesenhues

Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB and multiple gaming companies. The social media platform is also developing eight new pilot series via Niche, Twitter’s creator network, and pairing them with brands that will run in-stream video sponsorships during the shows. “These comprehensive video content offerings will consist of scripted original series that are innovative, high quality, and brand-safe,” says Twitter. “Twitter’s full-service team will work with brands to determine the best content to showcase, develop a media plan that targets the right audience, provide dedicated technical support, tools to share show clips, real-time analytics, and more,” says Twitter in the announcement covering its NewFronts event. No details were given as to how Twitter plans to work with brands or the c...