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Jeff Bezos confirms Amazon now has more than 100M Prime members

April 19, 2018 / Amy Gesenhues

Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year — both worldwide and in the US,” wrote Bezos. The CEO says the company received more new Prime members on Prime Day 2017 (July 11, 2017) than any other day in Amazon’s history. The closest estimate we’ve seen around Prime membership numbers was from a Consumer Intelligence Research Partners (CIRP) report last October which claimed Amazon had 90 million Prime members in the US — representing 63 percent of Amazon’s total US customer base. According to Bezos, the 100 million number he shared reflected the company’s global count of Prime members. If CIRP’s estimate was correct, the over...