From breaking down walled gardens to augmented reality adoption: Five predictions for social in 2018

What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018. The hangover has just faded. Diets are starting. Gyms are full to the brim. It must be January. And with all that self-reflection and salad comes hope and excitement for the year ahead. What does 2018 have in store? Personally, I’m hoping for a kitten and a lottery win. But as for the world of social media — if 2017 is anything to go by, it’ll be full of surprises. Here are my top five predictions for the year ahead in social.