Consumers value improvements to existing digital products over new experiences
Marketing Tech News | January 08, 2018
Many brands will be looking to jump on a number of tech bandwagons in 2018, from wowing consumers with VR and AR to increasing the efficiency of their customer service through chatbots. The thinking here is often that being a forerunner or early adopter of innovative technology can often be a benefit in itself by making a brand appear cutting edge to consumers.