How agencies are adapting to continued pressures on their business model
December 28, 2017 / Tim Peterson
To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pressures on agency business models are forcing these shops to shift how they serve clients and prove their worth.