Your brand’s voice stretches further than you think
Marketing Tech News | September 21, 2017
If a company is to leave a lasting impression on consumers, it needs to ensure it has a strong brand voice. Of course, many of us tend to perceive the idea of a brand voice from a metaphorical, content-focused perspective — it defines the tone of website copy, blogs, e-mail newsletters and more �� which makes it easier to distinguish that company from the rest of the competition.