Instagram starts testing Facebook’s app-like Canvas ads within Stories feed

Over a year after Facebook said it would extend its Canvas ad format to Instagram, the photo-and-video app has started testing Canvas ads within people’s Stories feeds, an Instagram spokesperson confirmed. “We are beginning to test an integration of Canvas with ads in Instagram Stories. Since the launch of ads in stories, we’ve been focused on delivering business value to advertisers and Canvas offers a seamless extension of the full screen immersive experience, helping marketers tell compelling brand and product stories,” said an Instagram spokesperson in an emailed statement.