Pinterest opens up autoplay video ads to self-serve advertisers

Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads, Pinterest is opening up the ad format to all advertisers, including those buying ads through Pinterest’s self-serve ad-buying tool or its advertising API, the company announced on Tuesday. Aside from the expansion in availability, nothing appears to have changed with Pinterest’s autoplay video ad product since the testing phase was announced in May, though I’m waiting for a Pinterest spokesperson to confirm that.