Facebook extends dynamic ad retargeting to real estate listings
Marketing Land | August 07, 2017
A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites. And over the past year, it has spun off versions of these Dynamic Ads customized for other industries, including hotels, airlines, and now realtors. On Monday, Facebook introduced a version of its Dynamic Ads product that enables realtors to retarget people who browse home and apartment listings on their sites or apps with ads on Facebook and Instagram.