Why marketing technology should be less intrusive

Smartphones, autonomous vehicles, voice-controlled assistants – the wonders of the digital age are plentiful and growing. Too bad we’re constantly distracted by them. Not only does research suggest that the average person checks their phone 150 times a day, but conditions like nomophobia – the fear of going without your device – are well documented. People are now constantly connected, yet technology is increasingly seen as a distraction. Being relaxed and being connected are, for many, opposing ideas, with 61% of Britons saying they feel the need to disconnect every once in a while.