How to supercharge customer marketing: Takeaways from a recent event
marketing tech | April 05, 2017
I could never have been a wedding planner! As we waited for the first guests to arrive at our recent workshop, those familiar nerves emerged: would the promise of a free bacon roll be enough to get some senior marketers out of bed at 8:30am on a grey winter’s morning? Fortunately, either those breakfast baguettes, or the promise of seeing yours truly deliver some cracking Pancake Day puns, saw us joined by marketing and CRM experts from Debenhams, Harvey Nichols, The Gap and 20 other retailers.