The Flaws of Marketing Models
American Marketing Association | February 02, 2017
A quote from Kurt Lewin, the father of modern social psychology, is indelibly written into my brain: “There is nothing more practical than a good theory.” Lewin saw theories as immensely helpful not just in understanding behavior but in generating new ideas to solve problems. I fear, however, that Lewin’s message is often lost in this age of Big Data and analytics.