Libraries Demonstrate How Data Can Supercharge Low-budget Marketing
American Marketing Association | February 01, 2017
Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise—information sharing—to adapt their marketing for
modern communities "Spoiler Alert! Dumbledore dies on page 596.” This message, which appeared on a billboard in Arkansas, wasn’t really a surprise (the Harry Potter books and movies had been out for years), but the messenger provided the shock value: It was an advertisement for the local public library.