Variations on a marketing stalwart: Our top email marketing columns for 2016

Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year. Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile, the adoption of marketing automation and the rise of voice interfaces have kept email marketers on their toes in 2016 — and Marketing Land’s contributors have helped all along the way. Interestingly, our top email marketing column of 2016 is more about web and app advertising, though an understanding of email users’ intent can go a long way in making such efforts successful. There was plenty to talk about within the Gmail message window itself, too, as Chad White explained in his coverage of the inbox provider’s big move to support responsive design. In addition to the opportunities presented by responsive design, tech newcomers like augmented reality, machine learning and virtual reality opened up new possibilities for email marketers this year. For more details on these trends and tips on improving your email programs, check out our top 10 columns of 2016.