Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more

If there’s one word to describe the biggest online marketing stories of 2016, I’d choose “variety.”

We cover a wide breadth of online marketing disciplines on Marketing Land, and that’s reflected in the content our readers found most interesting during the past 12 months. The list ranges from Facebook and Snapchat to Google AdWords and Analytics. It includes everything from “big picture” issues, like the growth of martech and the reliability (or lack thereof) of Facebook-provided metrics, to more in-the-trenches developments like cross-device remarketing. It’s been a fascinating year for online marketers, and that’s reflected in the list below.

Beginning today, and continuing through the end of December, we’ll be looking back at the most popular content we published in 2016. This will include our most popular columns (overall, and broken out by topic) and our most engaging stories on the main social networks.