Invaluable B2B marketing hacks we can learn from publishers

Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much influence my days as a publisher have had on the way I approach B2B marketing. I hadn’t given it too much thought before then. However, after hearing the observations of my fellow marketers, I reflected on some of the “go-to” strategies and tactics in my current B2B marketing playbook. Indeed, I have carried many of my media company learnings into the B2B marketing world. Inspired by my colleagues, here are a few publisher strategies and hacks that I’ve seen drive significant, cumulative value for B2B marketers. 1. Develop POVs on topics that matter to your audience, not just your organization The single biggest gift I received and have used religiously is the power of developing Points of View (POVs). In the media and publishing world, editors and publishers meet regularly to debate the biggest and most important topics to cover, to discuss what these topics mean, and to develop a clear “take” or “point of view” on subjects to present to their audience.