Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
MarketingLand | November 30, 2016
Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge,” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers.
What’s significant is that the anonymous transactions data can be delivered within 72 hours to enable it to be used as part of campaign optimization.