Two Merkle Execs Named Data Rockstars by IAB

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Angelina Eng, vice president, media platforms and operations, and Kelly Leger, vice president, Publisher Addressable Marketplaces, have both been named winners of the inaugural Interactive Advertising Bureau (IAB) Data Rockstar Awards. The winners were announced at the IAB Ad Operations Summit in New York City. The awards celebrate top industry leaders and practitioners who have demonstrated achievement in data science or technology. Eng and Leger were among five winners, chosen from a prestigious group of finalists who were selected by the IAB Data Center of Excellence Board of Directors, based on excellence, creativity, or forward-thinking approaches to solving problems in data science, as well as the impact their contributions have made to their company or industry.
Eng is responsible for defining, building, and managing the digital media platforms solutions group. She leads the development of internal systems and workflow, establishment of deliverable standards, creation of ad trafficking and tracking guidelines, implementation of emerging platforms, as well as media optimization best practices. Prior to Merkle, she served as vice president of Digital Operations for Dentsu Aegis Network, of which Merkle is now a part. She is an active member of IAB, serving on its Certification Committee, Ad Ops & Technology Committee, Data Council Committee, and Programmatic Committee.